Sugar is ubiquitous in modern diets. But it also attracts more opprobrium than ever before – and a teeming conversation around its health impact has broken out across social and news platforms.
However, even as interest rises, its significance appears to vary widely among different groups. Audiences are increasingly looking online, to share opinions and behavior, but also to look for information.
In this report, we’ll cover:
- Key shifts in attitudes towards sugar
- Variances in perceptions of different types of sugar and sweeteners
- Analysis of the audiences engaging in discussions about sugar
- Identification of prominent industries and sectors within the sugar conversation
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