Pulsar Crisis Oracle
Stop guessing where the next threat is coming from. Crisis Oracle scans your brand data 24/7 to detect emerging risk in real time, giving your team the foresight to act before issues escalate into a crisis.
Think in Narratives, not Posts
Crisis Oracle looks at brand conversations as narratives, not isolated posts.
Only content that is truly about the brand, and meaningfully negative, is considered risk, with narratives clustered across all languages, all formats and all data sources. Each risk narrative is tracked continuously, minute by minute, as it evolves.
Quantifies Negative Momentum
Crisis Oracle is powered by our proprietary momentum scoring agent P.U.L.S.E™ (Persistent Upshift in Latent Signal Emergence).
Rather than asking “Is sentiment negative?”, P.U.L.S.E asks: Is this narrative gaining dangerous momentum? P.U.L.S.E calculates a momentum by combining spread, intensity, and amplification signals, producing a stable, comparable measure of narrative risk that reflects trajectory, not just volume.
Assesses Risk like a Brand Expert
Raw scores aren’t enough in high-stakes situations that require nuance.
Crisis Oracle includes a Referee agent that knows your brand and understands the context of your industry. The agent reviews each narrative with that context and produces a concise, human-readable assessment of what’s happening and why.
It also applies asymmetric risk detection, to flag where a small number of highly active or coordinated voices are generating disproportionate activity.
Alerts you – Only when Necessary
Crisis Oracle is built for how PR and comms teams actually work:
It alerts only when something changes, with hourly notifications on escalation or de-escalation, and daily digests summarizing all active narratives