What’s Iconic today?
- Media & Entertainment
What does it mean to be ‘iconic’ today?
Like it or hate it, the word has become part of the online lexicon, utilized by audiences whether talking about a pop star, a look or a memeable moment.
Almost anything can be ‘iconic’, which many have argued saps the word of its meaning. Others, of course, could argue that this flexibility is precisely the point. Assuming the power to label something ‘iconic’ suggests a democratising instinct that’s embedded at the heart of online culture.
We analyze 5 million global data points across X, Reddit, Instagram, TikTok, Pinterest, Tumblr, blogs, and beyond to deeply grasp the nuances of conversations, language, and behaviors surrounding ‘iconic’ as a phrase – and spotlight the brands that attain an iconic status through alignment with cultural shifts and moments.
This dataviz-rich report looks to explore:
- How have associations with the word ‘iconic’ evolved over time?
- What does the word mean to different audiences?
- What does iconic look like for an established brand like Nike?
- What does meaning does iconic assume when applied celebrity?
- How can a sport evolving its audience see a shifting understanding in what means to be ‘iconic’?
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