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Viral: tracking the spread of flu on social media

5th November 2014

This report dives into the use cases around audience intelligence for the healthcare and pharmaceutical industries, using research around flu and colds.

Spotlight

KPop Demon Hunters: How fandom structure turns IP into a hit

beauty

What’s really driving fashion & beauty this Spring/Summer 2025?

The Audience of the Magic – with AX Mina and Dorothy R Santos

The Audience of the Romance – with Stephen Follows

The Evolving American Dream: A Shifting Narrative

Does Unhinged marketing work and can anyone do it? From utter Nutter Butter chaos to Duolingo death

Exploring the Narratives of Escapism with McCann at CES 2025

Introducing Narratives AI – The First Search Engine for Public Opinion

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