How Tracksuit used Pulsar to understand how audiences perceive brands
- Agencies
What unites TikTok, Vinted, Starface and Haribo? In a word, entertainment – these are some of the world’s leading brands for speaking to their audiences in ‘entertaining’ ways. But how do you go about measuring this?
Brand tracking software specialists Tracksuit supplemented their survey responses by adopting a broader social lens. Dr Sam Martin, Consultant Senior Social Media Analyst, enlisted Pulsar’s capabilities to create new industry-leading methodologies and insights. With Pulsar, she could “analyse social media conversations at scale” and receive the widest signals possible.
These findings came together in the second iteration of the Entertain or Die report – made in a collaboration between Tracksuit and marketing & PR agency Small World.
Read the full case study to learn how Sam used Pulsar to:
- Combine survey results with real-time social data
- Create an entirely new Entertainment Index – using Pulsar TRAC and CORE
- Balance legacy brands against emerging challengers with a custom weighting model
- Enable Small World & Tracksuit to present Pulsar-powered insights at SXSW
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