The Audiences of Sustainability
Different communities talk about the same topic differently – and sustainability, one of the key business and policy topics of our time, is no exception.
We revisit a topic we previously explored in-depth in 2021, delving into the trends, behaviors and brands driving discussion amongst different audiences. What has changed in perception since our previous study? And which audiences and social platforms play host to which opinions?
We explore the concept over 40 pages, almost the same number of data visualizations, and 23M datapoints across X (formerly Twitter), Facebook, Reddit, Instagram, TikTok, Tumblr, Online News, Blogs, Google Search, Broadcast, Podcast, and more.
This report unpacks:
- The key trends within the sustainability conversation, from the search for meaning to the move towards solution-orientated language
- The perceptions of different industries, from fashion to marketing
- How the conversation is divided between different online communities, each relating to optimism, a sense of time, and real-world behaviors in their own distinct way.
- Spotlights on greenwashing, misinformation, media outlets and much, much more besides.
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