Silicon Valley Bank: brand reputation in the midst of crisis

 

A brand crisis doesn’t happen in isolation. It’s influenced by countless factors, including shifting consumer expectations, economic uncertainties, and broader societal issues.

In an era where a single social post can make or break a brand’s reputation, understanding the impact of a brand crisis has never been more critical.

 

Using Pulsar TRAC, we applied an audience intelligence lens to better understand the audiences and narratives that emerged upon the collapse of Silicon Valley Bank (SVB).

 

We unpick what was unique to this particular reputational disaster – and also place it within a reputation scoring framework, to extract more broadly applicable lessons for PR, brand and reputation managers.

This report explores:

• What’s drove the SVB crisis moments over time?
• Which audiences talked about SVB before and after the crisis, and which communities were the most vocal?
• How each facet of SVB’s reputation was affected by the crisis

 

 

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