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  • Media & Entertainment

21st October 2024

Short-form video delivered via algorithm is fast becoming the de facto way many, particularly younger audiences, experience the world.

And this extends to how these audiences relate to journalism and the news cycle. Mainstream names such as NBC, ESPN and The Daily Mail are growing massive communities on these platforms, as too are a new generation of ‘citizen’ journalists.

Top topics mentioned by TikTok mainstream and citizen journalist accounts

This paper analyzes the most-followed citizen journalist and mainstream media accounts to deliver their content via vertical video, between January 1st to October 20th, 2024, to better understand emerging news consumption patterns and their effect on journalism.

We’ll cover:

  • How – and why – public and media interest in this form of journalism is evolving
  • The most influential voices and top topics that engage audiences
  • The rise of news as entertainment & personal branding

To download the report, simply fill in the form below👇