Resources

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KPop Demon Hunters: How fandom structure turns IP into a hit

What’s really driving fashion & beauty this Spring/Summer 2025?

How UCHealth uses Pulsar to refine target audiences and drive precision marketing

The Audience of the Magic – with AX Mina and Dorothy R Santos

How do you measure your reputation? Personal Care Brand Spotlight

The Audience of the Romance – with Stephen Follows

The Evolving American Dream: A Shifting Narrative

Does Unhinged marketing work and can anyone do it? From utter Nutter Butter chaos to Duolingo death