Some scoops travel further than others: how audiences amplify journalism
- Media
What gives some stories the power to break through and keep resonating across media and audiences?
We mapped how three instances of investigative journalism – including AP’s scoop on prison labor, Reuter’s investigation into luxury giant LVMH, and the BBC’s expose of the K-Pop scene – rippled across social and news.
This report captures what happens when these brands are spoken about alongside journalism. In a fractious media landscape, what lessons can we discern in terms of what messaging and positioning works?
We’ll cover:
- How news-driven stories travel and mutate across different platforms
- The top influencers driving their dissemination
- What impact these stories have on brands and institutions
- Why some stories hold visibility longer than others
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