How McCann Worldgroup APAC used Pulsar to help create thought leadership
- Agencies
Leading advertising agency McCann Worldgroup APAC has harnessed the power of Pulsar to aid its research and strategy practices, integrating cutting-edge insights into their thought leadership initiatives.
The Strategic Excellence team at McCann adopted Pulsar in 2024 to enhance their approach to understanding audience sentiment and behavior. By integrating Pulsar into their social media research process, they streamlined workflows, deepened insights, and produced data-backed strategies that resonated with their clients.
We spoke to Kay Peng Chan, Strategic Excellence Manager APAC at McCann Worldgroup, about how Pulsar supported the development of their acclaimed thought leadership report, The Truth About Ascending Asia.
In this case study, you’ll discover how McCann APAC used Pulsar to:
- Conduct in-depth social listening to identify audience concerns and attitudes toward technology and AI across Asia
- Refine and filter data to uncover meaningful, actionable insights
- Streamline the process of creating a robust, insight-driven report that positioned them as industry thought leaders
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