How esports brand BLAST uses Pulsar to grow its audience & ecosystem
BLAST is a global esports network that reached 151 million households in 2020 alone, the same year they launched their own show on BBC iPlayer.
Clearly, the sector is glowing fast. And BLAST sit at the forefront of the new wave of media brands.
To maintain this upward momentum, the in-house marketing team planned to expand their audience and better understand their partner’s imprint across social channels.
And this led them to Pulsar.
In this case study, you will learn how BLAST use Pulsar to:
- Get a bird’s eye view of 12 partner teams’ social engagement, and the impact their activity has on the brand, using Pulsar CORE.
- Monitor conversations around tournaments to ensure civility, monitor reactions and buzz.
- Spot product & sponsorship opportunities on Pulsar TRAC.
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