How Brooklyn Museum use Pulsar to make audience-first programming decisions
- Agencies
Brooklyn Museum has a mission to bring art and culture to the people, which they do via a bold, boundary-pushing approach. By integrating Pulsar’s audience intelligence capabilities, the museum has elevated its ability to understand its impact, engage its community, and make informed programming decisions.
We spoke to Alice Northover, Senior Director of Audience, Research, Data, and Insights, about how the museum transitioned from manual social media monitoring to Pulsar’s audience intelligence platform.
In this case study, we explore how the Brooklyn Museum uses Pulsar to:
- Monitor narratives to evaluate exhibition impact and identify key insights
- Uncover geographic opportunities for touring exhibitions, enhancing their reach and impact
- Assess potential brand partnerships using sentiment analysis to protect the museum’s reputation
Through Pulsar, the Brooklyn Museum has transformed its approach to both reporting and programming. By embedding audience insights into their strategies, they are able to expand their mission of bringing art to the people – and achieve greater resonance with communities locally and globally.
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