How audience perceptions shape the way we think and talk about sugar & health
- Food & Drink
Sugar is ubiquitous in modern diets. But it also attracts more opprobrium than ever before – and a teeming conversation around its health impact has broken out across social and news platforms.
However, even as interest rises, its significance appears to vary widely among different groups: consumers, health professionals, food industries, policymakers, and individuals. Audiences are increasingly looking online, to share opinions and behavior, but also to look for information.
In this report, we unveil insights gleaned from public discussions surrounding sugar. Delving into the evolving perceptions and debates surrounding both consumption and health management, we explore the themes, controversies, and the diverse audiences engaged in these conversations across social, search and news.
As the conversation around sugar evolves, data-driven insights offer practical guidance, helping stakeholders navigate changing public sentiments and make informed decisions. Understanding shifting perceptions and trends allows stakeholders to better address consumer concerns and promote healthier choices. This ensures that messaging reaches the right community through the right channels, ultimately improving public health outcomes based on audience attributes and behaviors.
This report covers:
- Key shifts in attitudes towards sugar
- Variances in perceptions of different types of sugar and sweeteners
- Analysis of the audiences engaging in discussions about sugar
- Identification of prominent industries and sectors within the sugar conversation
If you’re interested in learning more about this dataset, or discovering how social data can generate insights and answers to questions posed across health, food & retail and beyond, simply fill out the form below.
This article was created using data from TRAC
