Apple Vision Pro: How hype, backlash and audience behavior impacts a product release

The Vision Pro was the most hyped piece of hardware for years. So what happened next? How did Apple’s pedigree and vision for the future intersect with the pre-existing perspectives of global audiences? And what new opinions and behaviors emerged over the course of the release cycle?

Using Pulsar TRAC to analyze audience and media perspectives, we delve into the journey of the Vision Pro’s release and the initial reception.

This report explores:

• How reception to the Vision Pro quickly evolved
• What the device means to different online communities
• How various use cases and applications drive differing levels of interest
• How pop culture and public storytelling reshape the brand narrative

 

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