BNPL has rapidly matured amongst consumers, gaining market share and – in some cases – a degree of notoriety.

 

It’s transforming how communities around the world manage their finances on a daily basis, from luxury splurges to everyday necessities. And while some argue that BNPL promotes unsustainable spending, others see it as a necessary tool in today’s economic climate.

 

Using Pulsar TRAC to examine audience and media perspectives, we investigate the shifting trends and perspectives taking place in the BNPL space – and amongst the brands that it touches.

 

Brands in the buy now pay later conversation

 

This report explores:

  • How BNPL usage has evolved over time
  • What the category means to different online communities
  • How media and influencers shape attitudes towards BNPL

 

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