What does it mean to be ‘iconic’ today?

Like it or hate it, the word has become part of the online lexicon, utilized by audiences whether talking about a pop star, a look or a memeable moment.

We analyze 5 million global data points across X, Reddit, Instagram, TikTok, Pinterest, Tumblr, blogs, and beyond to deeply grasp the nuances of conversations, language, and behaviors surrounding ‘iconic’ as a phrase – and spotlight the brands that attain an iconic status through alignment with cultural shifts and moments.

What's iconic today

In this report, we’ll cover:

  • How have associations with the word ‘iconic’ evolved over time?
  • What does the word mean to different audiences?
  • What does iconic look like for an established brand like Nike?
  • What does meaning does iconic assume when applied celebrity?
  • How can a sport evolving its audience see a shifting understanding in what means to be ‘iconic’?

 

 

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