What is brand tracking?

Brand tracking allows you to consistently monitor the performance levels of your brand - based on the amount of consumers and their interaction with your brand, as well as their emotional connection with it and what they think about it.

The benefit of being able to track the performance of your brand is in the outcome - a well-informed reading of a brands performance can ensure that specific and appropriate changes are made to see further growth and improvement.

Through the collection of data using brand monitoring tools, you can analyse the performance of your brand quickly and efficiently. An example would be the use of social media data and web analytics to track brand performance in real-time - which can benefit organisations with large and small followings.

What else can brand tracking tell me?

While brand tracking can inform you about your own brand performance - it’s also useful for tracking the performance of your competitors. Understanding competitor performance gives you an overview of their strengths and weaknesses - valuable insights that can influence the success of your marketing future strategies.

You can also discover what topics are trending among your consumers - providing further insights into what they’re interested in at specific moments in time.

By looking into trending topics through social media research you can discover the hashtags and keywords your consumers are most likely to engage with. You can use all this information to interact with trending topics while they’re still fresh.

Brand tracking also provides you with information about consumer behavior - such as the websites they visit for brand information, the consumer review apps they’re posting on and the social channels they’re engaging with that are relevant to your brand.

From this you can better understand what motivates your consumers to share content on social - and brand tracking can help guide you when using this to your advantage.