Listen to doctors, patients & healthcare communities
A highly-specialized and healthcare-compliant social and audience insights platform to power your pharmaceutical marketing at every step of the way: from patient journeys, to unmet needs, brand and reputation intelligence, and segmentation studies.
Healthcare-specific data sources – including SERMO, the doctor’s social network, exclusively available through Pulsar
Custom pharmaceutical and healthcare AI models to surface patterns and analyze healthcare data around specific disease areas such as Oncology or Transplants
Social listening & audience segmentation in one tool to map the key groups in each conversation – from patients, to HCPs, caregivers and academic institutions
Understand how each stakeholder engages with a topic, across platforms: from patients and doctors, to researchers, healthcare media, advocates and other HCPs
Plan your campaigns
Easily segment your audience and identify how key communities and stakeholders engage with each topic
Understand how media headlines and trial results are affecting your drugs’ reputation amongst different stakeholder communities
Map the patient journey at every step: from prevention and risk factors on Facebook and Twitter, to symptoms, diagnosis, treatment and disease management on Reddit and healthcare forums
