The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

New on Pulsar: improved image performance analysis and image text recognition

Virtuous, not tedious: 3 times audiences were made to care about the environment

Finding an edge on social media: from Japanese traders to flight deal hounds

Five steps to optimizing the lifespan of a story: Advanced audience intelligence for the media industry

Six steps to gaming release strategy: advanced audience intelligence for the gaming industry

Insights framework for a film lifespan: advanced audience intelligence for the film and entertainment industry

Why is it so hard to analyze social media images at scale?

Binaries are no longer the norm, so how should your campaign talk about gender?

Marketers invented Blue Monday, and it worked. But what can they learn from its continued success?

Did the retail industry win the holiday season social media brand battle?

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