The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

#CancelNetflix: The communities leading the boycott

Using social media research to map different communities in a fandom audience

How the gaming audience changed over lockdown

How the top concerns of CIOs shifted during Covid

The Airline Social Brand Personality Index: Before and After Covid

US Higher Education: the impact of a tumultuous year on Ivy League brands

The Most Influential TikTok Collab Houses

How charities can use social data to persuade audiences and drive behavioural change

Revisiting The Public Emotions Framework

How Shelter uses Pulsar to plan content, campaigns and community outreach

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