The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Sports fans call obstruction on tricky Sponsorships

  • Sport

What is a buyer persona and how do I create one?

  • Business Services

What is audience demographics analysis?

  • Business Services

How an invented Scorsese movie electrified online audiences

  • Media & Entertainment

The Audiences for AI-generated art: imagining the future of creativity

  • Tech

Energy prices: a new era in the energy consumer conversation

  • Utilities

The latest from the Brand Misinformation Index: ESG

On repeat: the audiences behind the ultimate digital behavior

  • Media & Entertainment

Social listening vs social monitoring: What’s the difference between social listening and social monitoring?

Eczema & Atopic Dermatitis: A once intensely private conversation moves online

  • Health
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  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation