The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Helping Aviva understand what matters to consumers

Which car features are most-discussed on Facebook, and by whom?

Using Pulsar’s new audience dashboard to uncover who talks about cars on Facebook

Being Social: Rising to the challenge of interpreting social media data

How universities use social media listening to manage the application process

Helping Mazda Gain Value From Its Social Media Activity

New Pulsar Feature: Audience demographics dashboard

Pulsar How To: Analyse social conversation with Keyword visualisations

Meet us at… 4th International Visual Methods Conference, 18 Sept

Using social media for product development and innovation: a case study with HERE in navigational apps

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