The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How companies are treading that fine line between pushing boundaries and overstepping the mark

Join us at the Great CRM Pub Quiz!

Brand Dig: When a product has flaws, brands need a communication strategy that understands their audience.

Using Pulsar to Estimate the Time for a Trend to become a Legend

How Gaming Marketing Grew Up – Part 1: The Early Days

Brand Dig: The Brands that are Celebrating Diversity by Unifying through Love

Politics are in fashion: how lifestyle brands navigate the risky mix of advertising and politics  

Agency Aces: Creative that Embraces the Awkward

Event: Catch us at NEMRA 2017

Brand Dig: when Pepsi, Barbie and Uspaah used stereotypes in ads – with varying success

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