The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Is social media FOMO the best way to gain millennial banking customers?

How brands can ride the Stranger Things eighties wave

Does It Give You Tingles or The Heebie-Jeebies? The Rise and Rise of ASMR

What is Audience Marketing?

How Vodafone designed an Internet-of-Things (IoT) strategy around customer needs

How Adidas managed to embed themselves in the heart of a cultural movement

When You Absolutely NAIL a TV Ad…

Trump’s pre-election rhetoric – a look at the metrics

South African Elections: Unravelling the social conversation on voting day

How Brands Need to Utilise Voice Activation As A New Touch Point

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