The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

How a 16-year-old got us to care about climate change

Is there a viable audience for The Independent Group in the UK?

It’s the right time for MLB to go after a global audience

Social listening for content strategy: Plusnet and Search Laboratory

6 new Pulsar features to personalize your marketing

How official Twitter got good at Twitter

Helping Hiscox find their target audience

Sundance movies find an audience well before release: how?

Mapping 1 year of social conversations about Churchill for the National Trust’s new exhibit

Hot vs hot air: which wellness trends are actually taking off in L.A.?

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation