The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

Booktok: how TikTok and Gen Z re-invented the book club

Apple vs Facebook: Brand Personalities in 2021

Giving Tuesday: How a charity hashtag turned into a global movement

Use Case Guide: leveraging Social Listening & Audience Intelligence for Superior CX

The Giving Revolution: How behavior around generosity was rewired

How our appetite for gut health changed lifestyle choices & behaviors

FOMO: it’s officially back

  • Agencies

Webinar: How to unlock insights from Pinterest and TikTok data

Introducing Pinterest Data on Pulsar: visual trends & insights

Electric Vehicle Growth: the brands, consumers, and EV public opinion trends in 2021

  • Automotive
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  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation