The Audience Intelligence Blog

Insights on the digital spaces we inhabit, with a focus on audiences, consumer trends, Internet culture and digital strategy.

The unmet needs of Women’s health: is ‘Femtech’ the answer?

  • Health

What’s driving the conversation around COP26?

  • Government

What we talk about when we talk about MacBooks

Pumpkin Spice stages mini-revival – but more ‘Basic’ than ever

  • FMCG

How Haircare came to resemble Skincare: Audience Behavior in the Self-Care Space

  • Beauty

How Skindie Brands came to define 2021’s brow makeup trends

  • Fashion

The audiences bringing NFTs into the Mainstream

  • Tech

Which audiences are talking about the new IPCC climate report?

  • Government

How News Stories Unfold: the Activision Blizzard Lawsuit & Scandal

  • Media & Entertainment

What’s happened to #hotgirlsummer?

  • Agencies
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  • Type

  • Industries

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Spotlight

    Untangling the AirPods conversation: audiences, behaviors & cultural trends behind the hearables revolution

    Sustainability: what does it even mean today?

    Transactions & Reactions: The Online Credit Card Conversation