Webinar | The Business of Love: How Brands Build (and Lose) Emotional Connections
- Beauty
When brands want to be your best friend, your soulmate, and your ultimate comfort zone, opportunities for emotional connection are everything. But what’s driving brands to seek this kind of relationship with consumers? And what happens when they break our hearts?
Watch back our recent webinar as we explored how companies build – and break – emotional connections, where we were joined by Dr Olga Logunova, Research Associate at King’s College London, and Oryelle Clements Associate Research Director at Pulsar.
Together we explored:
- Why cultural shifts are driving brands to make more explicitly emotional connections
- What happens when brands are seen to betray this emotional connection
- How brands across all industries from food to fashion are navigating emotional storytelling
%20Emotional%20Connections%20%7C%20Pulsar&rnd=868104&cdn_o=a&_biz_z=1744440755481)