The Audience of the Unhinged – with Annie House
Who’s the Audience of the Unhinged? How has it evolved over the past few years? Where is it going next? 🤪🌀
In this episode, Francesco D’Orazio speaks with Annie House, Strategy Director at OK COOL, to unravel the phenomenon of unhinged.
From the early days of unhinged marketing on Twitter to the rampant TikTok chaos of today, we explore how unhinged became a political and cultural force. We go into the unhinged hourglass effect and why the internet keeps swinging between hyper-polished and completely feral. Is unhinged is a creative revolution… or just the next thing brands will ruin? If you’ve ever liked a chaotic Duolingo post, accidentally laughed at a Ryanair clapback, or wondered why brands are acting like meme accounts, this ep is for you.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
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