Introducing Narratives AI – The First Search Engine for Public Opinion

Introducing Narratives AI – The First Search Engine for Public Opinion

Davide Berretta 

26th March 2025

Today we're launching Narratives AI, the world's first search engine for public opinion. 

In an oversaturated media environment in which attention is scarce, individual and collective choices are increasingly shaped by the narratives that take hold of public opinion.

That's why Narrative Intelligence –the ability to spot, understand, quantify stories and their direction of travel– has become essential for strategists, marketers, comms and research professionals. The key is "to combine quantitative precision with qualitative storytelling: to capture the direction of travel AND puts a number on it," as Pulsar founder & President Francesco D'Orazio says.


Narratives AI is a tool designed to help anyone make sense of narratives and public opinion, in a UX that’s as simple and intuitive as a web search.

Analyzing billions of posts and stories from social and news media, Narratives AI helps users detect and understand the beliefs which are taking hold amongst the public, and in turn shape society, the economy, and individual behaviour.

Premiered at CES and SXSW 2025, Narratives is already helping marketing & research professionals make sense of public opinion.

“This tool finally delivers what I’ve always wanted from social listening—unbiased categorization of broad cultural narratives, without the limitations of traditional boolean queries,” says Elly Dembo, SVP, Global Head of Data & Intelligence at McCann Worldgroup.

So what exactly does Narratives AI offer?

  • Instant Answers – Simple as a web search, delivering full Narrative Briefings in seconds
  • No Data Wrangling – No Boolean or complex analysis skills required for operation
  • Comprehensive Data Analysis – Examines the entire firehose of news and social data to surface narratives from the ground up
  • Media vs Public Narratives – Compares narratives in traditional media to those emerging directly from the public
  • Unlimited Access – Provides unlimited data and queries for thorough narrative exploration

 

Narratives AI is available starting today. If you're not a Pulsar client yet, but want to get access to a free 30-day trial, just fill out the form below. 

Spotlight