The Audience of Cultural Intelligence with Dr. Anastasia Kārkliņa Gabriel
Who’s the Audience of Cultural Intelligence? How has it evolved over the past few years? Where is it going next? 📚
We speak with Dr. Anastasia Kārkliņa Gabriel, author of ‘Cultural Intelligence for Marketers: Building an Inclusive Marketing Strategy’ about the need for brands to produce inclusive and representative messaging that resonates with diverse audiences. In today’s globalized and diverse world, understanding cultural intelligence has become increasingly crucial for marketers. Looking at the examples of Lyft, Coca-Cola and Hinge, Fran and Anastasia explore how championing cultural intelligence, analyzing audiences and leveraging social trends and cultural movements can benefit both businesses and society.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
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