Introducing Broadcast data on Pulsar

Broadcast news still exerts a powerful force on the culture, and often reaches parts of the public which are not as present or vocal on social media. That's why we've added TV, Radio and Podcasts as data sources on Pulsar TRAC, together with a hugely enhanced news offering - to allow marketers & researchers a fuller understanding of how news, ideas, and trends travel and affect the public.

Pulsar is now able to track mentions of any topic across podcasts, television, radio shows (both national and local): users will simply get the minute-long clip in which a keyword or phrase was spoken, as both a text and a media file, to allow marketing and insights professionals to quickly identify perspectives, trends and crises as they emerge.

These data sources can be added alongside Pulsar's existing range data sources, which include Twitter, TikTok, Pinterest, Twitch, Reddit and many more, and explored using the AI-powered insight tools across the platform. 

These new data sources come on top of the recent expansion of our news coverage to provide our global clients access to 3+ million Online News articles a day alongside Print News, which gives access to a collection of printed magazine and newspaper articles, visible and ready to be analyzed in Pulsar just like any other data source. 

To support this kind of media analysis we've also recently introduced a new metric: AVE -(Advertising Value Equivalency) which helps marketers measure the value of that impression and understand the estimated return on investment attributed to an article.

So what does an analysis on these data sources look like in practice?

We looked at the online conversation taking place around Sustainability to see which radio, Podcast and TV news shows came out on top by impressions in that conversation to provide a sense of how this works (click on each section of the graph to see more). 

If you'd like to see how access to Broadcast and News data can help you understand a topic, trend or product category, get in touch by filling the form below.