What are the differences between Volume, Visibility & Reach?
Our excellent customer support team deal with clients' requests on a daily basis - this means they can easily identify reoccurring themes and issues. One of the most frequently asked questions is on understanding the way we measure data: "What are the differences between Volume, Visibility & Reach?" and "I don't understand engagement rate, what does it really mean?".
We thought it'd be good to clarify theses terms in a couple simple infographics, see below:
If you want to see the power of Pulsar for yourself, or you have a social media research brief you’d like us to have a look at, please send an email to: [email protected].
