The Visual DNA of Car Brands: Pulsar presents at MRS Automotive, 23 June
Our VP of Product , Francesco D'Orazio (@abc3d), will be in London this week for the MRS Automotive Research conference. Francesco will share insights on the automotive industry in his presentation 'The Visual DNA of Car Brands in Social Media' on Thursday 23 June.
Image identification on Pulsar (taken from the Visual DNA presentation)
Images are shaping our culture more than ever due to their digitalisation, the ubiquity of smartphones and the ‘visualisation’ of social media.
However, there is still a very limited understanding of the visual dynamics of social media and the image analysis toolbox is still largely dependent on text mining and qualitative approaches. The new availability of large bodies of images questions the fitness of qualitative methods and demands approaches that are scalable such as pattern recognition and deep learning.
Whilst exploring the opportunities and challenges of visual social media research, this session will look specifically at how car brands are discussed on Instagram, how brand values are translated into visual imagery and whether consumer images reflect or distort the identity of a brand so carefully planned and communicated.
You will find Francesco talking about 'The Visual DNA of Car Brands in Social Media' on Thursday 23 June, 3:10pm - 3:40pm. Alongside Francesco, there is a strong line up of speakers including Jaguar, News UK, Volvo, Facebook and Ford.
If you want to get involved with MRS Automotive there is still time to register, just click here. Can't make it? You can download Dashboard our automotive insights magazine here.
