Podcast: A Social Check-up for Pharma with Pulsar and Ogilvy Healthworld
Together with Ogilvy Healthworld, Pulsar recently released The Social Check-Up, a report that looks at how the top 20 pharma companies use social media. Interest so far has been great, with Get Social Health being the most recent healthcare publication focusing on the report. Pulsar's Research Manager Sameer Khan, who was involved with the data collection and analysis of The Social Check-Up, joined Ogilvy last week to record a podcast for Get Social Health, that looks at the methods and thinking behind the report. This podcast is now available to listen to on getsocialhealth.com.
Sameer (Sam) said after the recording: "What's particularly interesting is how pharma compares to other industries; which are perhaps more mature at engaging their online audience. The activity of pharma companies has undoubtedly evolved since earlier reports Ogilvy have conducted, and we're keen to see how it progresses going forward."
When Janet Kennedy of Get Social Health interviewed Ogilvy Healthworld back in 2015 for a similar report, the results showed the pharma industry being cautious and risk-adverse in regards to social media. But over the past decade, the rise of social media has caused a huge shift in the way businesses interact with customers nike air max 90 2016 sale. And consequently, one of the findings the Social Check-Up shares is that the pharmaceutical industry has in the past year really upped its game and using social to reach wider audiences.
With both Ogilvy’s strategic expertise and Pulsar's cutting edge data platform & in-house expertise, this podcast explores conversation around the latest trends in healthcare and pharmaceutical social media. Listen to the podcast recording here.
If you’re working in pharma or with clients in the healthcare sector, or who have a general interest in social media and pharma or healthcare, get in touch to see how we can help you: [email protected]
