How to win new business with Pulsar PITCH
It’s another normal day in the Agency Team at Pulsar HQ. All of us are working with our Agency Clients helping them with the strategy to pull insights from Pulsar to help them in their ‘next big pitch’.
At Pulsar, circa 65% of our clients are agencies who often use Pulsar to find insights tied to brands they are pitching to. We know only too well how important winning pitches is to agencies – Pulsar itself was born out of an international agency.
These pitches all come in with hardly enough time to turn them around but they are so important to the agencies that they take priority over almost anything else.
That’s why we’ve got a dedicated team at Pulsar HQ looking after agencies, working with them to pull insights to assist them in their next big pitch. In fact, we could quickly identify a very particular pattern emerging in our contact with agencies, which goes like this:
1) Agency contacts us with pitch brief
2) We help them with what we know has worked best in pitches previously
3) They use Pulsar in the pitch
But with time being so short in almost every pitch process, we figured we could go a step further to help. Simply put, how can we help speed up the insight process for pitches?
The answer: Pulsar PITCH – Pulsar’s Agency Guide.
Developed specifically for agencies, Pulsar PITCH gives you quick tips on the key features within the platform that we know have been used as part of winning agency pitches.
Simply put, Pulsar PITCH is a time-saving cheat sheet that you can call on for any pitch which outlines what to use from Pulsar and more importantly, why to use it.
Example: an agency was pitching for a global alcoholic beverage brand. Using Pulsar, they could point out that people discussing alcohol on social media peaked before actually going out, so it’s all about the anticipation of a night out. The agency successfully worked out their pitch using the anticipation moment as the key element, focusing both their creative content and the timing of their posts to coincide with this.
If this sounds interesting and you would like to receive your copy of Pulsar PITCH, Pulsar’s agency team would love to hear from you. Please get in touch with Eilidh Macdonald who heads up the team: eilidh.macdonald@
