Happy birthday Twitter, love Pulsar
Twitter celebrates its 10th birthday today, so we decided to list our top research studies which used Twitter data to better understand audiences.
During the decade of Twitter, the platform has been fundamental in raising the profile of social media networks, increasing global connectivity, and helping map behavioural insights. Not only has Twitter fuelled short-form writing, it's also made real-time news reporting a reality, and created topical online communities with the hashtag. At Pulsar, Twitter has allowed us to understand audience behaviours more than ever before, so here's a glimpse of what you can do with Pulsar and Twitter data.
Happy birthday Twitter, love Pulsar.
The iconic image on social media: a rapid research response to the death of Aylan Kurdi
This study focused on the images framing one of the biggest issues of 2015 – the flight of Syrian refugees to Europe – made highly visible by the photographs of three-year old Aylan Kurdi lying face-down on a beach in Turkey and then picked up by a Turkish police officer following an unsuccessful attempt by his family to reach Greece in early September.
Twitter recently announced that #RefugeesWelcome was one of the most influential moments of 2015 on the platform. Francesco D’Orazio’s contribution, Journey of an Image, looked at how the images of Aylan Kurdi spread on Twitter during the first 12 hours: from one tweet in Turkey to over 20 million screens around the world.
Understanding the Dynamics of Viral Videos for Twitter
We helped Twitter UK demonstrate its value as the key channel that enables videos to go viral. Using TRAC's unique capability to understand how people share content across social media, we tracked four big video stories and visualised the insights into beautiful outputs that were featured in Mashable, Guardian, The Independent – and more.
How Social Media Activity Predicts Concert Ticket Sales
The real business value of social media lies in integrating social media data with other company datasets, such as sales and web analytics. Ever wanted to know more about how social media activity connects to purchase? How to measure social data and ROI? Which demographics give brands the best chance of social activity influencing sales? In this research study we answered these questions and more.
Exploring the Ingredients for a Guinness World Record-Breaking Twitter Campaign
Confectionary brand Pocky set a new Guinness World Record for the largest number of tweets about a brand in 24 hours. We worked with Twitter Japan to analyze all 3.7mil tweets and map how the campaign unfolded, delivering actionable guidelines for improving social media comms and content strategy for Twitter.
If you're inspired by any of these research studies and would like to find out more, send an email to: [email protected].
