Different communities talk about the same topic differently: generic social listening will only get you so far.
Use Pulsar to detect the communities for any topic, get a granular view of how they engage, and personalize your message.
Segment the audience behind each conversation using interests, media consumption, personality traits, buying habits and demographics.
Build audiences to listen to based on demographics, psychographic and behavioral signals
Generate detailed targeting criteria for your key audiences to reach them across Twitter, Facebook and Instagram
Drill down into each community and get a granular understanding of what matters to them
Replicate your brand personas on social and listen to them in real-time and historically
Developing planning toolkits to inspire better creative and more precise media buying
