The Audience of Wrestling – with Charlie Palmer of Audience Strategies
Who’s the Audience of Wrestling? How has it evolved over the past few years? Where is it going next? 🤼♂️
In this episode, Francesco D’Orazio is tagging in Charlie Palmer, Marketing Director at Audience Strategies to pin down the dynamic, interactive, and evolving world of wrestling fandom.
From wrestling's old school TV early days on to today’s global streaming phenomenon, Charlie and Fran explore how wrestling narratives are shaped, at their very core, by audience engagement. Now that digital platforms have transformed fan interactions, it’s taken a new leap forward. Discover why wrestling is becoming the new political theatre, how memes have shaped storylines long before social media, and how WWE has turned audience intelligence into entertainment. Wrestling's unique blend of live spontaneity and scripted drama, places it in media like no other sporting or entertainment phenomenon. Whether you're a lifelong fan or just curious about why wrestling keeps dominating the mainstream, this episode dives deep into the psychology, demographics, and future trends shaping wrestling audiences today.
The Audiences Podcast is the audience discovery show. We talk to guests who build audiences for a living. And as we discuss what it takes to build an audience, we explore new emerging audiences in fashion, tech, media and many other industries. Subscribe to never miss an episode.
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