What does it mean to be ‘iconic’ today?
Like it or hate it, the word has become part of the online lexicon, utilized by audiences whether talking about a pop star, a look or a memeable moment.
In this report, we’ll cover:
- How have associations with the word ‘iconic’ evolved over time?
- What does the word mean to different audiences?
- What does iconic look like for an established brand like Nike?
- What does meaning does iconic assume when applied celebrity?
- How can a sport evolving its audience see a shifting understanding in what means to be ‘iconic’?
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