Understanding the dynamics and audiences of a reputational tailspin

 

Using Pulsar TRAC, we applied an audience intelligence lens to better understand the audiences and narratives that emerged upon the collapse of Silicon Valley Bank (SVB).

 

We unpick what was unique to this particular reputational disaster – and also place it within a reputation scoring framework, to extract more broadly applicable lessons for PR, brand and reputation managers.

 

This report explores:

• What’s drove the SVB crisis moments over time?
• Which audiences talked about SVB before and after the crisis, and which communities were the most vocal?
• How each facet of SVB’s reputation was affected by the crisis

 

 

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