How Sign Salad use Pulsar to understand the semiotics of personal health
Semiotics, the study of symbolic communication and meaning, underpins all of cultural foresight consultancy Sign Salad's work. Using semiotics to measure culture and examine how culture will change allows Sign Salad to help clients create coherent brand messaging and respond to cultural changes.
And as traditional research methods don't lend themselves to exploring cultural movements and motivations, Sign Salad use Pulsar to gather cultural analysis that allows them to explain and decode audience behavior to clients.
We spoke to Katrina Russell, Director at Sign Salad about their use of Pulsar to study natural deodorant, an established but growing product category that's using different semiotic messaging to other categories of deodorant products.
This particular search allowed Katrina to map the audience journey with natural deodorant and examine the areas of change and growth that the category is moving into.
In this case study, you will learn how Pulsar can be used to:
- Find solutions for audience-based branding and semiotic issues
- Analyze search results to find the stories you didn't know you were looking for
- Understand where and why audiences are breaking taboos and traditional behavior
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