Pulsar at 3 years: Thank You!

Wow - 3 years have gone by fast since we launched Pulsar to the world in April 2013! As we lift our heads up for a moment to reflect on our achievements and what we are going to do next, we wanted to start this post by saying a big 'thank you' to 3 groups of people:

• To all those people who joined the Pulsar team in our start up phase; you took a risk on us and it has been your hard work, enthusiasm and imagination that has shaped not only a successful product, but more importantly a great place where we can work and experiment.

• To our hundreds of clients in Europe and the US. You had the choice to work with any number of better known social data platforms. But you saw that we were doing something exciting with our passion for making analysis more visual and more audience focused. You understood that this created more context, enabling brands to uncover insights faster and easier than ever.

• To our investor Cello PLC.  You have believed in our vision. You share our ambition for growing a truly world class audience intelligence platform; one that provides real time insight into what people think and feel, unlike traditional social media listening platforms that simply tell you what people say.

3 highlights so far

• We love hearing feedback, especially the negative stuff! It helps us build a better product. In developing a SAAS business it can be easy to overlook the importance of spending time with clients post the pitch. In the past 3 years we have learnt more from this group of people than from anyone else. Understanding the jobs our clients have to do and their daily frustrations has lead to the development of some of our key features including Visual Analysis that’s powerful enough to recognise a crushed can of soda, and Historics Preview, allowing you to accurately estimate how much data your search will bring in in real-time.

• Being the new kid on the block has given us permission and confidence to try new things. We’ve launched new features every fortnight to stay close our clients’ needs, some of the big ones shown here in our birthday innovation timeline.  We are proud that we have been an early mover on Facebook topic data, launching our offering in April 2015, an audacious move, whilst many of the more established players are yet to announce their related products.

• Our strategy has been straightforward, to create value for our clients by investing where it matters most - in the product. We are very proud to have grown the business 100% YOY for 3 straight years with relatively modest investment. In fact, we will let you into a little secret.  We are truly a rare thing - a profitable SAAS business!

3 things we are doing next (without giving too much away :D)

• We will give our clients a deeper understanding of their audience by going beyond social data, integrating a range of new digital sources that provide more context around how people behave online. Our software platform will be supported by a larger consultancy team who will help our clients utilise these new data sources to improve their marketing, product innovation and customer service.

• Demand for Pulsar is growing and our inbox is full of demo requests from around the world. We will be opening up new offices soon so watch this space!

• In the next 3 years, data sources will continue to grow exponentially. The one thing we can say with all certainty is that we will be a different product and company by 2019. However, our commitment to our clients is clear. We understand that we must stay agile and responsive to the rapid evolution of this new and exciting digital world.

If you would like to learn more about Pulsar and join us on our journey, we'd love to hear from you. Send over an email to: [email protected].