This method was pioneered by our in-house research team, combining Jungian archetypes with Jennifer Aaker’s 1997 Brand Personality Dimensions to create a metric that marks how the public perceive a particular brand, identifying it with certain traits and archetypes, and how this can change over time.
So, what did months of online viewing do to our relationship with these brands?
Using Pulsar’s Social Brand Personality Index, we surface insights around the top streaming services