Where on the spectrum does your conversation fall? On one end, fragmented (signaling a more varied audience), on the other end cohesive, where the communities within the audience are more similar and closely connected to each other
Understand how to most effectively reach a critical mass of the audience, personalizing content by community to increase relevance, and finding ways to influence the spread of content and conversation
Especially in a fragmented conversation, promoting content to different communities based on their interest and affinity can help brands set the conditions for content to spread.
